Become a woven vinyl flooring distributor
Apply for a territory → Tell us the territory and the customers you already serve — that is what a decision is made on
We appoint a small number of distributors rather than signing up everyone who asks. A territory is worth having only if the person holding it can stock the range, quote it correctly and support the contractor who installs it.
What we bring is a plant that weaves and finishes the surface itself, a range that runs from wall to wall flooring through mats, wallcovering and upholstery in one colourway, and the technical documents the specification route asks for.
The programme
What an agreement covers, set out before the first conversation rather than after it.
| Item | What it covers |
|---|---|
| Territory | Agreed by volume and by what already ships into the market, not granted on a country name alone |
| Range | Wall to wall flooring, mats and runners, wallcovering, upholstery and acoustic tiles in one colourway across all of them |
| Support | Swatches and sample books, the technical file, photography and copy for your own site or tenders |
| Private label | Your brand on the size set, the binding, the backing and the packaging |
| Terms | FOB Shanghai; T/T 30% with the order and 70% against copy of the bill of lading. Orders under USD 5,000 are 100% in advance |
| Customer protection | We do not approach a distributor's customers directly in a territory where an agreement is in place |
Who we are looking for
Five profiles fit. If you sit between two of them, say so at the enquiry and we will work out which route fits.
- National or regional importers Already bringing flooring or interior finishes into a market, with a warehouse and a customer base to serve.
- Agents, buying offices and commission brokers Independent agents working a market on behalf of buyers: commission and customer protection are agreed in writing before the first introduction.
- Contract flooring suppliers Bidding on hotel, education and office work, and needing a woven vinyl line that arrives with the documents to specify it.
- Distributors with a showroom Somewhere the surface can be touched, and a sales team that calls on designers and contractors.
- Home-retail suppliers Used to buying to a plan and to packaging; the same lines run under private label for retail programmes. Private-label terms.
What we ask in return
None of this is unusual for a distribution agreement. It is written here so a first conversation starts from the same page.
- A stock position A distributor holds stock; that is what separates distribution from one-off importing.
- Coverage A defined territory and a plan for serving it: a sales team, a dealer network or a showroom.
- Technical capability Someone who can read a specification and answer a contractor's question about fire class or slip rating.
- Brand presentation Our marks used correctly, and the product presented as it is: woven vinyl, not a printed mat.
How an appointment runs
- Enquiry. Territory, customer types, and the volume you expect in a first year.
- Market review. What already ships into the territory, and what a price has to be to work there.
- Swatches and pricing. Samples, the technical file, and a price structure for the mix you would carry.
- Agreement and first order. Terms, territory and support in writing, then an order sized to the market.
Distributors: questions we get asked
Do you appoint exclusive distributors?
Yes, where the volume supports it. Exclusivity is agreed against a committed volume and reviewed, rather than granted on a country name alone.
What volume is expected in the first year?
It depends on the territory and on the lines you take. Tell us what your market can absorb and we will say whether it supports a territory, a stock programme or a direct account.
Can we buy under our own brand from day one?
Yes. Private label covers the size set, the binding, the backing and the packaging, and runs on the same lines as our own texlymat stock.
Do you protect our customers?
We do not approach a distributor's customers directly in a territory where an agreement is in place. That is written into the agreement rather than left as an understanding.
What do we get to sell with?
Swatches and sample books, the technical file, photography and copy for your own site or tenders, and specification support to answer a contractor.
What if we already buy woven vinyl from someone else?
Most distributors do. Bring a specification you are currently quoting and we will quote the same construction, so the comparison is like for like.